the grown of comunications

In the last century the communications have grown in to a state in which they are one of the biggest tools to the people live

When it comes to the marketing communication industry, my main focus is on technology industry. The advances in technology within the past ten years has changed so rapidly that in a blink of an eye, a new innovation is developed to change society's landscape.

As someone who works on the marketing communication end of the tech world, the constantly changing environment means that I have to constantly be aware of new trends. Let's be honest, technology can be the sexiest topic or the most dense - depending on the new development. On one end, you have the digital communication tools through social media outlets, while on the other end, we're trying to figure out how to make databases and big data sound attractive. Marketing communication in the technology discipline isn't just about tweeting the latest innovation or designing an aesthetically pleasing infographic, it's about telling a story. At the root of all good communication is a story that needs to be told to the mass public. Turning technical content into a story worth reading isn't always easy, trying to promote the hard work of engineers and developers isn't a task that many desire to tackle.